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Amazon Advertising
Amazon Updates Brand Store Quality Rating to Focus on Sales Performance
Amazon has updated Brand Store quality ratings to reflect sales performance instead of engagement time, giving advertisers clearer insights into store-driven revenue and optimization opportunities.
Dec 15, 20252 min read
Amazon Introduces Ads Agent to Simplify Campaign Targeting in Amazon DSP
At unBoxed 2025 on November 12, 2025, Amazon Ads introduced a new AI-powered tool called Ads Agent, designed to simplify and accelerate campaign setup in Amazon DSP.
Nov 18, 20252 min read
Amazon Launches Sponsored Products Video Ads to Boost Engagement and Product Discovery
Amazon introduces Sponsored Products video ads, allowing advertisers to showcase multiple product features through interactive video thumbnails directly in search ads.
Nov 18, 20252 min read
Amazon Launches Sponsored Brands “Reserve Share of Voice” to Secure Top-of-Search Ads for Branded Keywords
Amazon introduces Sponsored Brands Reserve Share of Voice, allowing advertisers to lock top-of-search placements for branded keywords at fixed pricing for predictable visibility and higher engagement.
Oct 28, 20252 min read
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