Amazon Introduces Image Manager Update to Instantly Identify Product Image Sources

Amazon has announced a major update to its Image Manager tool, giving sellers the ability to instantly identify where product images on an ASIN detail page originate. This new feature improves transparency for sellers managing multiple accounts and simplifies image control across listings.

The update, published on September 18, 2025, is designed to help sellers quickly determine whether live product images come from their own account, a connected partner account, or another selling partner.

For brands and marketplace sellers, this enhancement is a significant step toward better listing management and image visibility.

What’s New in Amazon Image Manager?

With the latest update, Amazon sellers can now use Image Manager to see whether the images displayed on a product detail page are coming from:

• One of their own selling accounts

• A merchant under their partner account

• A vendor under their partner account

• Another selling partner

This new visibility solves a long-standing challenge for sellers sharing the same ASIN with other merchants.

Previously, it was often difficult to determine whose images were appearing live on the listing, especially in competitive marketplaces where multiple sellers contribute content.

New “Live” and “Not Live” Image Status Labels

One of the most useful additions is the new Live and Not live image status labels.

These labels allow sellers to instantly identify whether an uploaded image is currently active on the product detail page.

Live

If the image is marked Live, it means that image is currently being shown to customers on the Amazon listing.

Not Live

If the image is marked Not live, sellers can hover over the information icon to view additional details about the image source.

Amazon now provides source transparency, including whether the image came from:

• A merchant under your partner account

• A vendor under your partner account

• Another selling partner

• Along with account number and merchant token details where applicable

This makes troubleshooting listing issues much easier.

Why This Amazon Update Matters for Sellers

This Image Manager enhancement is especially valuable for:

• Private label brands

• Agencies managing multiple seller accounts

• Aggregators and brand portfolios

• Multi-account Amazon businesses

  
  

By knowing exactly where live images are sourced from, sellers can:

• Improve brand consistency

• Quickly identify outdated or incorrect images

• Resolve listing conflicts faster

• Manage image assets across multiple accounts

• Improve customer experience through optimized visuals

  
  

Since product images heavily influence click-through rates and conversions, this update can directly impact sales performance and listing optimization.

How to Use Amazon Image Manager

To access the new feature:

1. Log in to Amazon Seller Central

2. Navigate to Image Manager

3. Select the relevant ASIN or listing

4. Review images marked Live or Not live

5. Hover over the info icon for source details

For uploading or updating images, sellers can continue using the Upload Images feature inside Image Manager.

Final Thoughts

Amazon’s latest Image Manager update is a major improvement for listing transparency and seller control.

By enabling instant identification of product image sources, Amazon is making it easier for sellers to manage ASIN content, protect brand assets, and optimize the shopping experience.

For businesses operating multiple seller accounts or managing shared listings, this tool can significantly reduce confusion and improve operational efficiency.

As competition on Amazon continues to grow, tools like this can play a crucial role in better listing optimization and conversion performance.