Amazon Introduces New FBA Fulfillment Fee Discount for Business Bulk Orders in 2025
- Hamza Benatmane
- Sep 30, 2025
- 3 min read
Amazon has officially introduced a new FBA fulfillment fee discount for Amazon Business bulk orders, effective September 24, 2025, giving sellers a powerful new way to reduce costs and increase B2B sales.
This new program allows eligible sellers to receive per-unit FBA fee discounts when Amazon Business customers place multi-unit orders, provided the seller offers at least a 3% discount off the standard price.
For Amazon sellers focused on scaling through B2B and wholesale-style orders, this update presents a significant profit opportunity.
What Is the New Amazon Business FBA Fee Discount?
The new discount program is designed specifically for Amazon Business customers, a marketplace that now reaches more than 8 million business buyers.
These customers typically:
Order in larger quantities
Have lower return rates
Generate more predictable recurring revenue
Offer better long-term customer value
To encourage sellers to serve this segment, Amazon is now reducing FBA pick, pack, and fulfillment fees on qualifying bulk orders.
How Sellers Qualify for the FBA Fee Discount
To become eligible, sellers must meet the following requirements:
1. Professional Selling Plan
The offer must be on a Professional selling account
2. Use Fulfillment by Amazon (FBA)
Only sellers using Amazon FBA qualify
3. Offer 3% or More Discount
You must provide at least a 3% discount off your standard selling price through one of the following:
Business pricing
Quantity discounts
Combination of both
For example:
Standard price = $100
Business price = $97
OR
Quantity discount = 3% for orders of 10+
Both qualify.
Important Eligibility Rule Sellers Must Know
The discount must apply to the actual order quantity.
For example:
3% discount on 10+ units
Customer orders 12 units → qualifies
Customer orders 5 units → does NOT qualify
This is one of the most important parts of the update for sellers optimizing their listings.
Product Categories That Qualify
The discount currently applies only to:
Small standard-size products
Large standard-size products
Excluded Categories
The following are not eligible:
Large bulky items
Extra-large products
This means the biggest opportunity is for sellers in categories like:
Office supplies
Consumables
Home essentials
Beauty multipacks
Small electronics accessories
Amazon FBA Fee Discount Table (Per Unit)
Here are some of the key per-unit savings sellers can expect.
For products weighing up to 3 lb, discounts can exceed $1 per unit, which can dramatically improve margins on bulk business orders.
Why This Amazon Update Matters for Sellers
This is one of the most important Amazon Business seller updates of 2025 because it directly affects profitability.
Higher Margins
Reduced FBA fees = more profit per order
Bigger Order Values
Business buyers usually purchase multiple units
Lower Returns
B2B customers generally return less than retail consumers
Better Inventory Velocity
Bulk orders help move stock faster
This can be especially powerful for brands selling repeat-use products.
Amazon B2B Ads Launch
The release of B2B Specific ads in the Campaign manager pair well with the discount.
How to Check Your Discount in Seller Central
To view the FBA fee discount:
Sign in to Seller Central
Go to Reports
Click Payments
Open Transaction view
Select the transaction total
Find: “Discount on FBA per unit Pick & Pack fee”
To calculate per-unit savings: Total discount ÷ Item quantity
Final Thoughts
Amazon’s new FBA fulfillment fee discount for Amazon Business bulk orders is a major opportunity for sellers looking to grow in the B2B marketplace.
By simply adding 3% business pricing or quantity discounts, sellers can unlock:
lower FBA fees
larger order sizes
stronger profit margins
access to 8M+ business buyers
For sellers in standard-size categories, this update could become a key profit optimization strategy for 2025 and beyond.
Reference
Learn more about the full list of discount rates: HERE
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